Purple Cow

Seth Godin has a new book out - Purple Cow. It is interesting how he arrived at this title. He was driving through France and was enchanted by hundreds of cows grazing in lovely pastures. But very soon he got bored. The new cows, all "brown", were just like the old cows, and what was once amazing was now common. Worse than common, it was boring. And so came the thought of having a "purple cow" - which is not boring and stands out. Can you think of products that were once interesting and have now become brown cows? Most of them would fall in this category. The more I think about it, our world is full of boring stuff/products - brown cows, which is why so few people pay attention. These are not bad products but are not remarkable. And only remarkable products have a long term sustainability (of course, relatively speaking.)